{"id":243,"date":"2020-10-19T04:04:24","date_gmt":"2020-10-18T20:04:24","guid":{"rendered":"http:\/\/blog.cloud500.net\/?p=243"},"modified":"2023-09-14T11:06:15","modified_gmt":"2023-09-14T03:06:15","slug":"ltv-%e7%9a%84%e5%8d%b1%e9%99%a9%e8%af%b1%e6%83%91","status":"publish","type":"post","link":"http:\/\/blog.cloud500.ai\/?p=243","title":{"rendered":"LTV \u7684\u5371\u9669\u8bf1\u60d1"},"content":{"rendered":"\n\n
\n
\n
\n

\n \u8bb8\u591a\u6d88\u8d39\u7c7b\u4e92\u8054\u7f51\u4f01\u4e1a\u9ad8\u7ba1\u90fd\u662f<\/span>\n \u5ba2\u6237<\/span>\n \u751f\u547d\u5468\u671f\u4ef7\u503c\u6a21\u578b\uff08<\/span>\n LTV <\/span>\n \u516c\u5f0f\uff09\u7684\u5fe0\u5b9e\u5b88\u62a4\u8005\uff0c\u5b83\u662f\u5ba2\u6237<\/span>\n \u6536\u76ca<\/span>\n \u51c0\u73b0\u503c\u7684\u4f53\u73b0\u3002<\/span>\n LTV <\/span>\n \u4ece\u8868\u9762\u4e0a\u6765\u770b\u5341\u5206\u5408\u7406\uff0c\u901a\u5e38\u88ab\u7528\u4e8e\u6bd4\u8f83\u7528\u6237\u83b7\u5ba2\u6210\u672c\uff08\u4ea6\u88ab\u79f0\u4e3a <\/span>\n SAC<\/span>\n \uff09\u548c\u8be5\u7528\u6237\u5728\u4e00\u6bb5\u65f6\u95f4\u5185\u7684\u8d34\u73b0\u6b63\u73b0\u91d1\u6d41\uff0c\u53ea\u8981\u7528\u6237\u7684\u6d88\u8d39\u968f\u7740\u83b7\u5ba2\u6210\u672c\u589e\u52a0\u800c\u4e0a\u6da8\uff0c\u90a3\u4e48\u516c\u53f8\u5c31\u4f1a\u6709\u7406\u7531\u8ba4\u4e3a <\/span>\n LTV <\/span>\n \u662f\u201c\u63a8\u52a8\u52a0\u901f\u5668\u201d\uff0c\u8fd9\u4e5f\u610f\u5473\u7740\u4f01\u4e1a\u901a\u5e38\u4f1a\u901a\u8fc7\u79ef\u6781\u7684\u8425\u9500\u6765\u70e7\u94b1\u3002<\/span>\n <\/p>\n

\n \u4ee5\u4e0b\u662f\u8be5\u516c\u5f0f\u7684\u5b8c\u6574\u8ba1\u7b97\u516c\u5f0f\uff1a<\/span>\n <\/p>\n

\n \n <\/p>\n

\n \u4e3b\u8981\u7edf\u8ba1\u6570\u636e\u5982\u4e0b\uff1a<\/span>\n \n <\/p>\n

    \n
  • \n

    \n \n ARPU\uff08\u6bcf\u4e2a\u7528\u6237\u7684\u5e73\u5747\u6536\u5165\uff09<\/span>\n <\/span>\n <\/p>\n <\/li>\n

  • \n

    \n \n Avg. Cust. Lifetime, n\uff08\u8868\u793a\u9006\u5411\u7684\u751f\u4ea7, n=1\/[\u5e74\u751f\u4ea7]\uff09<\/span>\n <\/span>\n <\/p>\n <\/li>\n

  • \n

    \n \n WACC\uff08\u52a0\u6743\u5e73\u5747\u8d44\u672c\u6210\u672c\uff09<\/span>\n <\/span>\n <\/p>\n <\/li>\n

  • \n

    \n \n \u6210\u672c\uff08\u5728\u7ed9\u5b9a\u7684\u65f6\u671f\u5185\uff0c\u5bf9\u7528\u6237\u7684\u652f\u6491\u6210\u672c\uff09<\/span>\n <\/span>\n <\/p>\n <\/li>\n

  • \n

    \n \n SAC\uff08\u6709\u65f6\u4e5f\u79f0\u4e3a\u5ba2\u6237\u83b7\u53d6\u6210\u672cCAC\uff09<\/span>\n <\/span>\n <\/p>\n <\/li>\n <\/ul>\n

    \n \u5982\u679c\u4f7f\u7528\u5f97\u5f53\uff0c<\/span>LTV \u516c\u5f0f\u53ef\u4ee5\u6210\u4e3a\u4e00\u4e2a\u5f88\u597d\u7684\u6218\u672f\u5de5\u5177\uff0c\u7528\u4e8e\u76d1\u63a7\u548c\u6bd4\u8f83\u540c\u7c7b\u53ef\u53d8\u5e02\u573a\u8ba1\u5212\uff0c\u7279\u522b\u662f\u8de8\u6e20\u9053\u7684\u5e02\u573a\u8ba1\u5212\u3002\u4f46\u50cf\u5176\u4ed6\u6a21\u578b\u4e00\u6837\uff0c\u5b83\u7684\u6b63\u786e\u4f7f\u7528\u5b8c\u5168\u4f9d\u8d56\u6a21\u578b\u4e2d\u6240\u4f7f\u7528\u7684\u5047\u8bbe\u3002\u6b64\u5916\uff0c\u4e00\u4e9b\u5fc3\u6000\u53f5\u6d4b\u6216\u5c06\u6a21\u578b\u4e0e\u73b0\u5b9e\u76f8\u6df7\u6dc6\u7684\u4eba\u90fd\u53ef\u80fd\u6ee5\u7528\u6a21\u578b\u3002\u5bf9\u4e8e\u8bb8\u591a\u8ba4\u540c <\/span>LTV <\/span>\u516c\u5f0f\u7684\u4f01\u4e1a\u800c\u8a00\uff0c\u8fd9\u4e2a\u516c\u5f0f\u6162\u6162\u5730\u53d8\u5f97\u6bd4\u5b83\u539f\u6765\u7684\u66f4\u91cd\u8981\u3002\u5728\u8be5\u6a21\u578b\u7684\u8bf1\u60d1\u4e0b\uff0c\u5b83\u7684\u62e5\u62a4\u8005\u5f80\u5f80\u4f1a\u5ffd\u7565\u4f01\u4e1a\u6218\u7565\u4e2d\u66f4\u91cd\u8981\u7684\u56e0\u7d20\uff0c\u800c\u72ed\u9698\u5730\u6559\u6761\u5f0f\u6267\u884c\u8be5\u516c\u5f0f\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c<\/span>LTV <\/span>\u516c\u5f0f\u53ef\u80fd\u4f1a\u88ab\u6df7\u6dc6\u3001\u8bef\u7528\u6216\u6ee5\u7528\uff0c\u8fd9\u4f1a\u5927\u5927\u635f\u5bb3\u4e86\u4f01\u4e1a\u7684\u5229\u76ca\uff0c\u5e76\u5728\u5f88\u591a\u60c5\u51b5\u4e0b\u635f\u5bb3\u5ba2\u6237\u7684\u5229\u76ca\u3002<\/span><\/span>\n <\/p>\n

    \n \u4ee5\u4e0b\u662f\u4e0d\u5e94\u76f2\u76ee\u8ffd\u5d07<\/span> LTV \u516c\u5f0f\u7684\u5341\u4e2a\u7406\u7531\uff1a<\/span><\/span>\n <\/p>\n

      \n
    1. \n

      \n \n \n LTV \u53ea\u662f\u4e00\u4e2a\u5de5\u5177\uff0c\u5e76\u4e0d\u662f\u6218\u7565\u3002<\/span>\n <\/strong>\n \u8fc7\u4e8e\u770b\u91cd LTV \u7684\u516c\u53f8\u5f80\u5f80\u4f1a\u5ffd\u7565 LTV \u6a21\u578b\u5176\u5b9e\u5e76\u4e0d\u80fd\u591f\u521b\u5efa\u53ef\u6301\u7eed\u7684\u7ade\u4e89\u4f18\u52bf\uff0c\u4ed6\u4eec\u5c06\u201c\u4ea7\u51fa\u201d\u4e0e\u201c\u6295\u5165\u201d\u8fdb\u884c\u4e86\u6df7\u6dc6\u3002LTV \u516c\u5f0f\u53ea\u662f\u4e00\u79cd\u6d4b\u91cf\u5de5\u5177\uff0c\u4ec5\u4f9b\u516c\u53f8\u7528\u6765\u6d4b\u8bd5\u8425\u9500\u652f\u51fa\u7684\u6709\u6548\u6027\u3002\u5982\u679c\u6709\u4eba\u8981\u4ee5\u4f4e\u4e8e\u4ed6\u4eec\u7684\u83b7\u5ba2\u6210\u672c\u6765\u8d2d\u4e70\u5ba2\u6237\u4f5c\u4e3a\u4e00\u79cd\u4f01\u4e1a\u6218\u7565\uff0c\u90a3\u4e48\u5b9e\u9645\u4e0a\u8fd9\u53ea\u662f\u4e00\u79cd\u5957\u5229\u6e38\u620f\u800c\u5df2\uff0c\u800c\u5957\u5229\u6e38\u620f\u5f88\u5c11\u80fd\u591f\u6301\u4e45\u3002\u6709\u592a\u591a\u7684\u53d8\u91cf\uff08\u5c24\u5176\u662f ARPU \u548c SAC\uff09\u5e76\u4e0d\u5728\u4f01\u4e1a\u80fd\u591f\u63a7\u5236\u7684\u8303\u56f4\u5185\uff0c\u5e76\u4e14\u4f60\u4e5f\u65e0\u6cd5\u963b\u788d\u53e6\u4e00\u4e2a\u73a9\u5bb6\u6267\u884c\u4e0e\u4f60\u5b8c\u5168\u76f8\u540c\u7684\u6218\u7565\u3002LTV \u516c\u5f0f\u5e76\u4e0d\u590d\u6742\uff0c\u8fd9\u662f\u4e00\u4e2a\u4efb\u4f55\u5546\u5b66\u9662\u6bd5\u4e1a\u751f\u90fd\u80fd\u8ba1\u7b97\u51fa\u6765\u7684\u516c\u5f0f\uff0c\u4f01\u4e1a\u4e0d\u5e94\u8be5\u81ea\u6b3a\u6b3a\u4eba\u5730\u8ba4\u4e3a LTV \u6a21\u578b\u80fd\u591f\u521b\u9020\u51fa\u81ea\u5df1\u72ec\u6709\u7684\u7ade\u4e89\u4f18\u52bf\u3002<\/span>\n <\/span>\n <\/p>\n <\/li>\n

    2. \n

      \n \n \n LTV \u6a21\u578b\u9700\u8981\u9075\u5b88\u5408\u7406\u5316\u7684\u8425\u9500\u652f\u51fa\u3002<\/span>\n <\/strong>\n \u8425\u9500\u9ad8\u7ba1\u4eec\u559c\u6b22\u6269\u5927\u9884\u7b97\uff0c\u6269\u5927\u9884\u7b97\u80fd\u4f7f\u5f97\u8425\u9500\u6709\u6548\u6027\u5bb9\u6613\u8fbe\u5230\u5929\u82b1\u677f\u3002LTV \u516c\u5f0f\u201c\u653e\u5bbd\u201d\u4e86\u4f01\u4e1a\u5bf9\u77ed\u671f\u76c8\u5229\u7684\u9700\u6c42\uff0c\u201c\u8bc1\u660e\u201d\u4e86\u5b83\u7684\u4ef7\u503c\u80fd\u591f\u6301\u7eed\u589e\u957f\u2014\u2014\u73b0\u5728\u7684\u6295\u5165\uff0c\u662f\u672a\u6765\u8d5a\u94b1\u7684\u57fa\u77f3\u3002\u8fd9\u5e76\u975e\u662f\u5de7\u5408\uff0c\u91cd\u89c6 LTV \u7684\u516c\u53f8\u5f80\u5f80\u4f1a\u968f\u7740\u89c4\u6a21\u7684\u6269\u5927\u800c\u51fa\u73b0\u5de8\u989d\u4e8f\u635f\uff0c\u5373\u4f7f\u662f\u6210\u529f IPO \u7684\u4f01\u4e1a\u3002\u867d\u7136\u5927\u591a\u6570\u516c\u53f8\u5c06\u4efb\u4f55\u4ed6\u4eec\u613f\u610f\u82b1\u8d39\u7684\u201c\u52a0\u76df\u8d39\u201d\u9650\u5236\u5728\u9500\u552e\u989d\u7684 5~10%\uff0c\u4f46\u5f53\u4ed6\u4eec\u5728\u505a\u5e02\u573a\u8425\u9500\u65f6\uff0c\u4ed6\u4eec\u53c8\u4f1a\u91c7\u7528\u4e0d\u540c\u7684\u6218\u7565\uff0c\u4ed6\u4eec\u4f1a\u91c7\u7528 LTV \u516c\u5f0f\uff0c\u7a81\u7136\u53c8\u8ba4\u4e3a\u628a 30~50% \u7684\u6536\u5165\u82b1\u5728\u5ba2\u6237\u83b7\u53d6\u4e0a\u662f\u53ef\u4ee5\u63a5\u53d7\u7684\u3002\u5982\u679c\u67d0\u4e2a\u9ad8\u7ba1\u5341\u5206\u63a8\u8350\u8fc7\u6e21\u8425\u9500\uff0c\u90a3\u4e48\u4ed6\u5f80\u5f80\u662f LTV \u6a21\u5f0f\u7684\u5fe0\u5b9e\u7c89\u4e1d\u3002<\/span>\n <\/span>\n <\/p>\n <\/li>\n

    3. \n

      \n LTV \u6a21\u578b\u5e38\u88ab\u6df7\u6dc6\u548c\u8bef\u7528\u3002\u901a\u5e38\uff0c\u4e3b\u5f20\u589e\u52a0\u652f\u51fa\u548c\u4e3b\u5f20 LTV \u6a21\u5f0f\u662f\u540c\u4e00\u7ec4\u7ec7\uff08\u8fd9\u5176\u5b9e\u662f\u9519\u4f4d\u7684\uff0c\u8d22\u52a1\u5e94\u8be5\u76d1\u63a7 LTV\uff09\u3002\u4eba\u4eec\u901a\u5e38\u4f1a\u770b\u5230 LTV \u6a21\u578b\u7684\u81ea\u7531\u5ea6\u975e\u5e38\u5927\u3002\u4f8b\u5982\uff0c\u8425\u9500\u8005\u7ecf\u5e38\u4f1a\u5c06\u652f\u51fa\u9664\u4ee5\u603b\u5ba2\u6237\u6765\u8ba1\u7b97 SAC\uff0c\u800c\u4e0d\u662f\u53ea\u8ba1\u7b97\u90a3\u4e9b\u201c\u5b8c\u6210\u4ea4\u6613\u201d\u7684\u5ba2\u6237\u6210\u672c\u3002<\/span>\n \n \u5982\u679c\u4f60\u6709<\/span>\n <\/strong>\n \n \u81ea\u7136\u589e\u957f\u7684\u5ba2\u6237<\/span>\n <\/strong>\n \n \uff0c\u90a3\u4e48\u4ed6\u4eec\u5c31\u4e0d\u5e94\u8be5\u88ab\u5305\u542b\u5728 SAC \u4e2d\u53bb\u7528\u4f5c\u8ba1\u7b97\uff0c\u8fd9\u4e9b\u5ba2\u6237\u5373\u4f7f\u6ca1\u6709\u8425\u9500\u652f\u51fa\uff0c\u4ed6\u4eec\u4e5f\u4f1a\u6210\u4e3a\u4f60\u7684\u5ba2\u6237\u3002<\/span>\n <\/strong>\n \u6b64\u5916\uff0c\u8bb8\u591a\u4eba\u5bf9\u201c\u6536\u5165\u201d\u8fdb\u884c\u6253\u6298\uff0c\u800c\u4e0d\u4f1a\u5bf9\u8fb9\u9645\u6536\u5165\u4e5f\u540c\u6837\u8ba1\u7b97\u3002\u4e3a\u4e86\u5408\u7406\u5730\u4f30\u8ba1\u672a\u6765\u8425\u9500\u652f\u51fa\u7684\u8d21\u732e\uff0c\u5bf9\u672a\u6765\u83b7\u5ba2\u53ef\u53d8\u6210\u672c\u7684\u8ba1\u7b97\u4e5f\u81f3\u5173\u91cd\u8981\u3002KISS metric \u662f\u4e00\u5bb6\u81f4\u529b\u4e8e\u201c\u5e2e\u52a9\u4f60\u505a\u51fa\u66f4\u660e\u667a\u5546\u4e1a\u51b3\u7b56\u201d\u7684\u516c\u53f8\uff0c\u8be5\u516c\u53f8\u5728\u5176\u4e00\u7bc7\u535a\u6587\uff08http:\/\/blog.kissmetrics.com\/how-to-calculate-lifetime-value\/\uff09\u4e2d\u63d0\u5230\uff0c\u4ed6\u4eec\u4e0d\u4ec5\u5efa\u8bae\u4e86\u4e00\u4e2a\u4e13\u95e8\u5ffd\u7565\u672a\u6765\u83b7\u5ba2\u6210\u672c\u7684\u6a21\u578b\uff0c\u8fd8\u5efa\u8bae\u53d6\u4e09\u79cd\u4e0d\u540c\u7ed3\u679c\u7684\u5e73\u5747\u503c\uff0c\u5176\u4e2d\u4e24\u79cd\u7ed3\u679c\u6709\u660e\u663e\u7f3a\u9677\u3002\u8fd9\u79cd\u975e\u4e3b\u6d41\u7684\u6570\u5b66\u516c\u5f0f\u6a21\u578b\u5728\u6570\u767e\u4e07\u7f8e\u5143\u7684\u8425\u9500\u5e02\u573a\u5e76\u4e0d\u9002\u7528\u3002<\/span>\n <\/p>\n <\/li>\n

    4. \n

      \n \n \u5546\u4e1a\u5e76\u4e0d\u662f\u7269\u7406\u5b66\uff0c\u516c\u5f0f\u4e0d\u662f\u7edd\u5bf9\u7684\u3002<\/span>\n <\/strong>\n LTV \u7684\u5fe0\u5b9e\u63a8\u5d07\u8005\u5f80\u5f80\u4f1a\u5bf9\u516c\u5f0f\u7684\u9884\u6d4b\u80fd\u529b\u62b1\u6709\u8fc7\u4e8e\u81ea\u4fe1\uff0c\u4e8b\u5b9e\u4e0a\uff0cLTV \u516c\u5f0f\u5e76\u4e0d\u662f\u50cf\u9884\u6d4b\u91cd\u529b\u90a3\u6837\u7684\u201c\u786c\u79d1\u5b66\u201d\u3002\u5546\u4e1a\u662f\u4e00\u4e2a\u590d\u6742\u6027\u7684\u9002\u5e94\u7cfb\u7edf\uff0c\u5e76\u4e0d\u80fd\u591f\u786e\u5b9a\u6027\u5730\u8fdb\u884c\u5efa\u6a21\u3002\u672a\u6765\u7684LTV \u7ed3\u679c\u53ea\u662f\u5bf9\u8bb8\u591a\u5047\u8bbe\u7684\u9884\u6d4b\uff0c\u800c\u8fd9\u4e9b\u5047\u8bbe\u65e2\u6709\u53ef\u80fd\u6210\u7acb\uff0c\u4e5f\u6709\u53ef\u80fd\u4e0d\u6210\u7acb\u3002LTV \u7684\u63a8\u5d07\u8005\u5f80\u5f80\u5e26\u7740\u4e00\u79cd\u80c6\u5927\u800c\u5929\u771f\u7684\u6001\u5ea6\uff0c\u8fd9\u5f88\u50cf\u77e5\u9053\u5e02\u76c8\u7387\u7684\u9996\u6279\u80a1\u7968\u4e70\u5bb6\uff0c\u6216\u8005\u662f\u521a\u5b66\u4f1a 21 \u70b9\u57fa\u7840\u77e5\u8bc6\u7684\u62c9\u65af\u7ef4\u52a0\u65af\u65b0\u624b\u3002LTV \u6a21\u578b\u4e4b\u6240\u4ee5\u4f1a\u88ab\u4eba\u8fdb\u884c\u8ba8\u8bba\uff0c\u662f\u56e0\u4e3a\u9ad8\u7ba1\u4eec\u8ba4\u4e3a\u5b83\u662f\u4ee5\u79d1\u5b66\u4e3a\u57fa\u7840\u7684\u3002\u4f46 LTV \u6a21\u578b\u53ea\u662f\u6570\u5b66\uff0c\u5e76\u4e0d\u80fd\u591f\u8bf4\u660e\u5b83\u662f\u6709\u6548\u7684\u6570\u5b66\u3002<\/span>\n <\/p>\n <\/li>\n

    5. \n

      \n \n LTV \u76f8\u4e92\u7275\u5236\u7684\u53d8\u91cf\u3002<\/span>\n <\/strong>\n \u8fd9\u53ef\u80fd\u662f\u6700\u91cd\u8981\u7684\u4e00\u4e2a\u95ee\u9898\uff0c\u4e5f\u662f LTV \u6a21\u578b\u6700\u7ec8\u5d29\u6e83\u3001\u65e0\u6cd5\u65e0\u9650\u6269\u5c55\u7684\u6838\u5fc3\u6240\u5728\u3002\u66fe\u4e3a Craig McCaw \u548c Bill Gates \u5de5\u4f5c\u8fc7\u7684 Tren Griffin \u5c06 LTV \u516c\u5f0f\u4e2d\u7684\u4e94\u4e2a\u53d8\u91cf\u79f0\u4e3a\u201c\u4e94\u9a91\u58eb\u201d\u3002\u4ed6\u8bbe\u60f3\u7684\u662f\uff0c\u6709\u4e00\u6839\u7ef3\u5b50\u5c06\u201c\u4e94\u9a91\u58eb\u201d\u90fd\u8fde\u63a5\u4e86\u8d77\u6765\uff0c\u5b83\u4eec\u90fd\u9762\u5411\u4e0d\u540c\u7684\u65b9\u5411\u3002\u5f53\u4e00\u5339\u9a6c\u5411\u4e00\u4e2a\u65b9\u5411\u62c9\u65f6\uff0c\u5c31\u4f1a\u4f7f\u53e6\u4e00\u5339\u9a6c\u5f88\u96be\u8d70\u5411\u81ea\u5df1\u7684\u65b9\u5411\u3002Tren \u8ba4\u4e3a LTV \u516c\u5f0f\u7684\u53d8\u91cf\u662f\u76f8\u4e92\u4f9d\u5b58\uff0c\u5e76\u975e\u72ec\u7acb\uff0c\u5b83\u4eec\u662f\u4e00\u4e2a\u8fc7\u4e8e\u7b80\u5316\u7684\u62bd\u8c61\u73b0\u5b9e\u3002\u5982\u679c\u4f60\u8bd5\u56fe\u63d0\u9ad8 APPU\uff08\u4ef7\u683c\uff09\uff0c\u90a3\u4e48\u4f60\u81ea\u7136\u4f1a\u589e\u52a0\u6d41\u5931\u7387\u3002\u5982\u679c\u4f60\u8bd5\u56fe\u901a\u8fc7\u589e\u52a0\u8425\u9500\u652f\u51fa\u6765\u5b9e\u73b0\u66f4\u5feb\u7684\u589e\u957f\uff0c\u90a3\u4e48\u4f60\u7684 SAC \u5c31\u4f1a\u4e0a\u5347\uff08\u56e0\u4e3a\u8d2d\u4e70\u5ba2\u6237\u7684\u673a\u4f1a\u662f\u6709\u9650\u7684\uff09\u3002\u6b64\u5916\uff0c\u7531\u4e8e\u66f4\u6fc0\u8fdb\u7684\u8425\u9500\u8ba1\u5212\u5f88\u53ef\u80fd\u4f1a\u83b7\u53d6\u8d28\u91cf\u8f83\u4f4e\u7684\u5ba2\u6237\uff0c\u5ba2\u6237\u7684\u6d41\u5931\u7387\u53ef\u80fd\u4e5f\u4f1a\u4e0a\u5347\u3002\u5982\u679c\u4f60\u901a\u8fc7\u52a0\u5f3a\u5ba2\u6237\u670d\u52a1\u6765\u6539\u5584\u5ba2\u6237\u6d41\u5931\u7387\uff0c\u4f60\u5c31\u4f1a\u76f4\u63a5\u5f71\u54cd\u672a\u6765\u7684\u6210\u672c\uff0c\u4ece\u800c\u964d\u4f4e\u6f5c\u5728\u7684\u73b0\u91d1\u6d41\u3002\u5177\u6709\u8bbd\u523a\u610f\u5473\u7684\u662f\uff0c\u8bb8\u591a\u516c\u53f8\u5728\u6f14\u793a\u672a\u6765\u53d1\u5c55\u8f68\u8ff9\u65f6\uff0c\u6240\u6709\u7684\u6307\u6807\u90fd\u5728\u6539\u5584\uff0c\u800c\u8fd9\u5728\u73b0\u5b9e\u4e2d\u662f\u4e0d\u592a\u53ef\u80fd\u53d1\u751f\u7684\u3002<\/span>\n <\/p>\n <\/li>\n

    6. \n

      \n \n \u589e\u957f\u53d8\u6210\u4e86\u4e00\u79cd\u201c\u6298\u78e8\u201d\u3002<\/span>\n <\/strong>\n \u5047\u8bbe\u4f60\u6709\u4e00\u5bb6\u516c\u53f8\uff0c\u4f60\u671f\u671b\u516c\u53f8\u4eca\u5e74\u7684\u6536\u5165\u4e3a 1 \u4ebf\u7f8e\u5143\u3001\u660e\u5e74\u4e3a 2 \u4ebf\u7f8e\u5143\uff0c\u540e\u5e74\u8fbe 4 \u4ebf\u7f8e\u5143\u3002\u4e3a\u4e86\u5b9e\u73b0\u8fd9\u4e9b\u76ee\u6807\uff0c\u4f60\u52bf\u5fc5\u9700\u8981\u5728\u8425\u9500\u4e0a\u8fdb\u884c\u5927\u91cf\u6295\u5165\u2014\u2014\u6bd4\u5982\u8425\u9500\u652f\u51fa\u5360\u6536\u5165\u7684 50%\uff0c\u6240\u4ee5\u672a\u6765\u4e09\u5e74\u7684\u9884\u7b97\u5206\u522b\u662f 5000 \u4e07\u7f8e\u5143\u30011 \u4ebf\u7f8e\u5143\u548c 2 \u4ebf\u7f8e\u5143\u3002\u4f60\u7684 SAC\uff08\u7528\u6237\u91c7\u8d2d\u6210\u672c\uff09\u4f1a\u968f\u7740\u4f60 4 \u500d\u7684\u652f\u51fa\u800c\u4e0b\u964d\uff0c\u8fd9\u5982\u4f55\u80fd\u591f\u5b9e\u73b0\uff0c\u4f9b\u9700\u5206\u6790\u7ed9\u51fa\u4e86\u5b8c\u5168\u76f8\u53cd\u7684\u7ed3\u679c\u3002\u5f53\u4f60\u8bd5\u56fe\u8d2d\u4e70\u8d8a\u6765\u8d8a\u591a\u7684\u4e00\u4e2a\u6709\u9650\u5546\u54c1\u65f6\uff0c\u4ef7\u683c\u81ea\u7136\u4f1a\u4e0a\u6da8\u3002<\/span>\n \n \u4e16\u754c\u8425\u9500\u652f\u51fa\u6392\u540d\u7b2c\u4e00\u7684\u662f\u8c37\u6b4c Adwords\uff0c<\/span>\n <\/strong>\n \u6beb\u65e0\u7591\u95ee\uff0c\u5b83\u662f\u4e00\u4e2a\u8d8a\u6765\u8d8a\u6709\u9650\u7684\u8d44\u6e90\u3002\u70b9\u51fb\u91cf\u4ee5\u6ca1\u6709\u610f\u4e49\u7684\u901f\u901f\u589e\u957f\u7740\uff0c\u201c\u5173\u952e\u5b57\u201d\u7684\u8d2d\u4e70\u4e5f\u53d8\u5f97\u5907\u53d7\u4e89\u8bae\u3002\u4f60\u8ba4\u4e3a\u4f60\u80fd\u591f\u901a\u8fc7\u8d8a\u6765\u8d8a\u591a\u7684\u8d2d\u4e70\u53d8\u5f97\u66f4\u597d\uff0c\u90a3\u4e48\u8fd9\u4fbf\u662f\u4e00\u4e2a\u53ef\u6015\u7684\u5047\u8bbe\u3002\u8fd9\u573a\u6e38\u620f\u53ef\u80fd\u4f1a\u53d8\u5f97\u66f4\u8270\u96be\uff0c\u800c\u4e0d\u662f\u66f4\u5bb9\u6613\u3002<\/span>\n <\/p>\n <\/li>\n

    7. \n

      \n \n \u8d2d\u4e70\u7684\u5ba2\u6237\u51e0\u4e4e\u5728\u6bcf\u4e00\u4e2a\u6307\u6807\u4e0a\u90fd\u4e0d\u5982<\/span>\n <\/strong>\n \n \u81ea\u7136\u589e\u957f\u7684<\/span>\n <\/strong>\n \n \u5ba2\u6237\u3002<\/span>\n <\/strong>\n \u81ea\u7136\u6574\u5f20\u5ba2\u6237\u901a\u5e38\u6bd4\u901a\u8fc7\u8425\u9500\u652f\u51fa\u83b7\u5f97\u5ba2\u6237\u6709\u66f4\u9ad8\u7684 NPV\u3001\u66f4\u9ad8\u7684\u8f6c\u5316\u7387\u3001\u66f4\u5c11\u7684\u6d41\u5931\u548c\u66f4\u9ad8\u7684\u6ee1\u610f\u5ea6\uff0c\u91cd LTV \u7684\u516c\u53f8\u4f1a\u5426\u8ba4\u8fd9\u4e00\u70b9\u3002\u4ed6\u4eec\u4e2d\u7684\u8bb8\u591a\u4eba\u4f1a\u4e89\u8fa9\u8bf4\u5ba2\u6237\u52a8\u6001\u662f\u4e00\u6837\u7684\uff0c\u4f46\u4e8b\u5b9e\u5f88\u5c11\u662f\u8fd9\u6837\u7684\u3002\u4e00\u4e2a\u4e3b\u52a8\u201c\u9009\u62e9\u201d\u4f60\u7684\u5ba2\u6237\u4f1a\u6bd4\u4e00\u4e2a\u901a\u8fc7\u82b1\u94b1\u8d2d\u4e70\u7684\u5ba2\u6237\u5bf9\u4f60\u516c\u53f8\u66f4\u5fe0\u8bda\u3002\u4f8b\u5982\uff0cBetter Business Bureau \u662f\u4e00\u5bb6\u5728\u8425\u9500\u652f\u51fa\u6295\u5165\u5f88\u5927\u7684\u6d88\u8d39\u8005\u8ba2\u9605\u516c\u53f8\uff0c\u5b83\u53d7\u5230\u4e86\u5ba2\u6237\u5927\u91cf\u6295\u8bc9\u3002\u8fd9\u4e9b\u516c\u53f8\u8ba9\u4f60\u51e0\u4e4e\u4e0d\u53ef\u80fd\u7ec8\u6b62\u8ba2\u9605\u3002\u5f53\u4f60\u5728\u8ba1\u5212\u5982\u4f55\u56f0\u4f4f\u5ba2\u6237\uff0c\u8ba9\u5ba2\u6237\u627e\u4e0d\u5230\u51fa\u53e3\u65f6\uff0c\u4f60\u5c31\u4e0d\u662f\u5728\u5efa\u7acb\u4e00\u4e2a\u957f\u671f\u7684\u54c1\u724c\u3002<\/span>\n <\/p>\n <\/li>\n

    8. \n

      \n \n \u53ef\u4ee5\u5bf9\u5ba2\u6237\u8fdb\u884c\u6295\u5165\u3002<\/span>\n <\/strong>\n \u4ed4\u7ec6\u60f3\u60f3\uff0c\u5982\u679c\u4f60\u662f\u4e00\u5bb6\u5728\u5e02\u573a\u8425\u9500\u4e0a\u82b1\u8d39\u4e86\u6570\u767e\u4e07\u7f8e\u5143\u7684\u516c\u53f8\uff0c\u90a3\u4e48\u4f60\u628a\u8fd9\u4e9b\u94b1\u6295\u5165\u5728\u5ba2\u6237\u8eab\u4e0a\u4f1a\u4e0d\u4f1a\u6bd4\u628a\u94b1\u4ea4\u7ed9\u4e0e LTV \u6beb\u65e0\u5173\u7cfb\u7684\u7b2c\u4e09\u65b9\u66f4\u597d\u5462\uff1f\u4e3a\u5ba2\u6237\u63d0\u4f9b\u66f4\u597d\u7684\u4ef7\u503c\u4e3b\u5f20\u6bd4\u5355\u7eaf\u5728\u8425\u9500\u4e0a\u6295\u5165\u66f4\u5bb9\u6613\u8ba9\u5ba2\u6237\u4ea7\u751f\u597d\u611f\u3002\u9ad8\u989d\u7684\u8425\u9500\u652f\u51fa\u9700\u8981\u66f4\u9ad8\u7684\u5229\u6da6\uff08\u4ee5\u5f25\u8865\u652f\u51fa\uff09\uff0c\u56e0\u6b64\uff0c\u7ed9\u5ba2\u6237\u7684\u7ec8\u7aef\u7528\u6237\u4ef7\u683c\u4e5f\u4f1a\u66f4\u9ad8\uff01\u6240\u4ee5\u5ba2\u6237\u4f1a\u56e0\u4e3a\u8425\u9500\u9879\u76ee\u7684\u5b58\u5728\u6216 “\u8425\u9500\u9700\u8981 “\u800c\u53d7\u5230\u8d1f\u9762\u5f71\u54cd\u3002\u53e6\u5916\uff0c\u73b0\u5728\u8fd8\u5b58\u5728\u4e00\u4e2a\u5229\u6da6\u4fdd\u62a4\u4f1e\uff0c\u7ade\u4e89\u8005\u4f1a\u9009\u62e9\u7528\u66f4\u6709\u6548\u5730\u6216\u53ef\u9884\u6d4b\uff08\u6bd4\u5982\u7ed9\u5ba2\u6237\u94b1\uff09\u7684\u6a21\u5f0f\u6765\u524a\u5f31\u4f60\u7684\u5229\u6da6\u6a21\u5f0f\u3002\u201c\u8d8a\u6765\u8d8a\u591a\u7684\u94b1\u4f1a\u82b1\u5728\u521b\u9020\u826f\u597d\u7684\u5ba2\u6237\u4f53\u9a8c\u4e0a\uff0c\u800c\u82b1\u5728\u4e3a\u670d\u52a1\u53eb\u597d\u4e0a\u7684\u94b1\u4f1a\u8d8a\u6765\u8d8a\u5c11\u3002\u5982\u679c\u4f60\u7684\u516c\u53f8\u53e3\u7891\u53d8\u5f97\u8d8a\u6765\u8d8a\u5f3a\u5927\uff0c\u5e76\u63d0\u4f9b\u4e86\u5f88\u68d2\u7684\u670d\u52a1\uff0c\u6d88\u8d39\u8005\u4eec\u4fbf\u4f1a\u9009\u62e9\u4f60\u201d\u2014\u2014Jeff Bezos<\/span>\n <\/p>\n <\/li>\n

    9. \n

      \n \n \u5bf9 LTV \u7684\u75f4\u8ff7\u4f1a\u4ea7\u751f\u76f2\u76ee\u6027\u3002<\/span>\n <\/strong>\n \u8bb8\u591a\u6c89\u8ff7\u4e8e LTV \u7684\u516c\u53f8\u90fd\u4f1a\u88ab LTV \u641e\u5f97\u4e0d\u77e5\u6240\u63aa\u3002\u4ece\u672c\u8d28\u4e0a\u6765\u8bf4\uff0c\u8fd9\u4e2a\u516c\u5f0f\u9650\u5236\u4e86\u8fd9\u4e9b\u516c\u53f8\u7684\u521b\u9020\u529b\u548c\u5f00\u653e\u6027\u3002<\/span>\n \n \u75c5\u6bd2\u5f0f\u8425\u9500\u3001\u793e\u4ea4\u5f0f\u8425\u9500\u548c\u6709\u6548\u7684PR\uff08\u516c\u5171\u5173\u7cfb\uff09\u8425\u9500\u662f\u5f53\u4e0b\u6700\u6709\u6548\u7684\u8425\u9500\u5f62\u5f0f\u3002<\/span>\n <\/strong>\n \u5927\u591a\u6570\u6267\u7740\u4e8e LTV \u7684\u516c\u53f8\u90fd\u4e0d\u592a\u64c5\u957f\u8fd9\u4e9b\u66f4\u6709\u6760\u6746\u4f5c\u7528\u7684\u6280\u672f\u3002\u5177\u6709\u8bbd\u523a\u610f\u5473\u7684\u662f\uff0c\u90a3\u4e9b\u6597\u5fd7\u6602\u626c\u3001\u8d44\u91d1\u532e\u4e4f\u3001\u5b8c\u5168\u6ca1\u6709\u5e02\u573a\u8425\u9500\u9884\u7b97\u7684\u521d\u521b\u516c\u53f8\uff0c\u901a\u5e38\u4f1a\u627e\u5230\u4e00\u79cd\u5de7\u5999\u7684\u65b9\u5f0f\u6765\u6301\u7eed\u6269\u5927\u516c\u53f8\u589e\u957f\u89c4\u6a21\u3002\u6211\u559c\u6b22 Skype \u8fd9\u5f20\u5386\u53f2\u6027\u7684\u5e7b\u706f\u7247\uff0c\u5b83\u5c06\u4ed6\u4eec\u7684 SAC \u4e0e Vonage \u7684 SAC \u8fdb\u884c\u4e86\u6bd4\u8f83\uff0cVonage \u662fLTV \u516c\u5f0f\u7684\u5fe0\u5b9e\u7c89\u4e1d\u3002<\/span>\n \n <\/p>\n

      \n \n <\/p>\n <\/li>\n

    10. \n

      \n \n \u660e\u5929\u6c38\u8fdc\u4e0d\u4f1a\u5230\u6765\u3002<\/span>\n <\/strong>\n LTV \u516c\u5f0f\u6240\u8bbe\u60f3\u7684\u4e4c\u6258\u90a6\u76ee\u7684\u5730\u662f\u4e00\u4e2a\u6d77\u5e02\u8703\u697c\u3002\u4ece\u957f\u8fdc\u6765\u770b\uff0c\u5b83\u51e0\u4e4e\u4ece\u6765\u6ca1\u6709\u6309\u7167\u8ba1\u5212\u8fdb\u884c\u8fc7\u3002\u8981\u4e48\u662f\u589e\u957f\u5f00\u59cb\u653e\u7f13\uff0c\u8981\u4e48\u662f\u8017\u5c3d\u8d44\u91d1\u7ee7\u7eed\u5f25\u8865\u4e8f\u635f\uff0c\u8981\u4e48\u662f\u80a1\u4e1c\u8981\u6c42\u76c8\u5229\u3002\u5f53\u8fd9\u79cd\u60c5\u51b5\u53d1\u751f\u65f6\uff0c\u6a21\u578b\u7684\u8106\u5f31\u6027\u5c31\u5f00\u59cb\u663e\u73b0\u4e86\u3002SAC \u6bd4\u9884\u671f\u7565\u9ad8\u3002\u4f60\u5b9e\u73b0\u4e86\u589e\u957f\u76ee\u6807\uff0c\u4f46\u9884\u8ba1\u7684\u4e8f\u635f\u6bd4\u9884\u671f\u5927\u3002\u80a1\u4e1c\u8981\u6c42\u4f60\u63d0\u4f9b\u5ba2\u6237\u6d41\u5931\u6570\u636e\uff0c\u4f46\u4f60\u5374\u4e0d\u613f\u610f\u900f\u9732\u3002\u7f3a\u4e4f\u900f\u660e\u5ea6\u4f1a\u906d\u53d7\u51b7\u5632\u70ed\u8bbd\uff0c\u6bcf\u4e2a\u4eba\u90fd\u4f1a\u5047\u8bbe\u66f4\u7cdf\u3002\u4e8b\u5b9e\u8bc1\u660e\uff0c\u8fc7\u5ea6\u7684\u8425\u9500\u652f\u51fa\u4e5f\u5728\u652f\u6491\u7740\u91cd\u590d\u8d2d\u4e70\uff0c\u800c\u4e3a\u4e86\u5b9e\u73b0\u76c8\u5229\u800c\u56de\u64a4\uff0c\u5219\u589e\u52a0\u4e86\u6d41\u5931\u7387\u3002\u6b64\u5916\uff0c\u7531\u4e8e\u4f60\u7684\u80a1\u7968\u4e0b\u8dcc\uff0c\u5a92\u4f53\u5bf9\u4f60\u7684\u6a21\u5f0f\u4ea7\u751f\u4e86\u65b0\u7684\u6000\u7591\uff0c\u8d1f\u9762\u516c\u5173\u5faa\u73af\u4e5f\u968f\u4e4b\u800c\u6765\u3002\u8fd9\u4e5f\u4f1a\u5f71\u54cd\u4e1a\u7ee9\uff0c\u4ee5\u53ca\u5ba2\u6237\u5bf9\u4f60\u54c1\u724c\u7684\u8ba4\u77e5\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u201c\u505c\u6b62\u652f\u51fa\u4fbf\u5b9e\u73b0\u663e\u8457\u76c8\u5229\u201d\u5f88\u5c11\u4f1a\u6210\u4e3a\u73b0\u5b9e\u3002<\/span>\n <\/p>\n <\/li>\n <\/ol>\n

      \n \n \u7528 LTV \u7684\u65b9\u6cd5\u521b\u9020\u6c38\u4e45\u7684\u80a1\u6743\u4ef7\u503c\u5e76\u975e\u4e0d\u53ef\u80fd\uff0c\u4f46\u8fd9\u662f\u4e00\u573a\u5371\u9669\u7684\u65f6\u673a\u6e38\u620f<\/span>\n <\/strong>\n \u2014\u2014\u56e0\u4e3a\u4f60\u4e0d\u4f1a\u60f3\u6210\u4e3a\u4e00\u4e2a\u5728\u6700\u9ad8\u70b9\u4e70\u5165\u7684\u6295\u8d44\u8005\u3002\u6bd4\u5982\u8bf4\uff0c\u4e00\u5bb6\u65b0\u4f01\u4e1a\u7684\u65e9\u671f\u5e02\u503c\u4e3a A\uff08\u89c1\u4e0b\u56fe\uff09\u3002\u901a\u8fc7\u79ef\u6781\u7684\u8425\u9500\u624b\u6bb5\uff0c\u4ee5\u53ca\u79ef\u6781\u7684\u878d\u8d44\uff0c\u80fd\u591f\u5b9e\u73b0\u60ca\u4eba\u7684\u6536\u5165\u589e\u957f\uff08\u4ee5\u53ca\u76f8\u5e94\u7684\u4e8f\u635f\uff09\u3002\u5728\u8fd9\u4e2a\u9636\u6bb5\uff0c\u516c\u53f8\u7684\u4ef7\u503c\u4e3a B\u3002\u4e4b\u540e\uff0c\u516c\u53f8\u7684\u5e02\u503c\u5f00\u59cb\u4e0b\u964d\uff0c\u76f4\u81f3\u5230\u8fbe C \u70b9\u3002\u5bf9\u4e8e\u5728 A\u70b9\u7684\u65e9\u671f\u521b\u59cb\u4eba\u548c\u6295\u8d44\u8005\u6765\u8bf4\uff0c\u4ed6\u4eec\u53ef\u80fd\u505a\u5f97\u8fd8\u4e0d\u9519\uff08\u53ea\u8981C>A\uff09\uff0c\u4f46\u8fd9\u662f\u5728\u540e\u671f\u6295\u8d44\u8005\u7684\u652f\u6301\u4e0b\u5b8c\u6210\u7684\uff0c\u8fd9\u4e9b\u6295\u8d44\u8005\u5728\u516c\u53f8 B \u70b9\u65f6\u8fd8\u5728\u4e0d\u65ad\u63d0\u4f9b\u8d44\u91d1\uff08\u800c\u5e02\u503c\u5374\u5df2\u4e0d\u518d\u589e\u52a0\uff0c\u5e76\u5f00\u59cb\u4e0b\u964d\uff09\u3002\u8fd9\u540c\u6837\u4e5f\u662f\u8bb8\u591a\u7535\u4fe1\u3001\u6709\u7ebf\u7535\u89c6\u4f9b\u5e94\u5546\u548c\u8fd1\u671f\u4e00\u4e9b\u4e92\u8054\u7f51\u516c\u53f8\u5728\u6269\u5f20\u65f6\u6240\u9047\u5230\u7684\u60c5\u5f62\u3002<\/span>\n <\/p>\n

      \n \n <\/p>\n

      \n \n \n \n <\/span>\n \u8fd9\u4e0d\u5e94\u88ab\u8bef\u89e3\u4e3a\u662f\u5bf9 LTV \u516c\u5f0f\u7684\u8bb4\u6b4c\u3002<\/span>\n \n LTV \u516c\u5f0f<\/span>\n <\/strong>\n \n \u4f5c\u4e3a\u4e00\u79cd\u6bd4\u8f83<\/span>\n <\/strong>\n \n \u4e0d\u540c<\/span>\n <\/strong>\n \n \u8425\u9500\u65b9\u6848\u548c\u6e20\u9053\u7684\u65b9\u6cd5\uff0c\u5728\u5546\u4e1a\u4e2d\u6709\u7740\u975e\u5e38\u91cd\u8981\u7684\u5730\u4f4d\u3002\u5b83\u662f\u4e00\u79cd\u6218\u672f\u6027\u7684\u8425\u9500\u5de5\u5177\uff0c\u5728\u5b9e\u65bd\u8fc7\u7a0b\u4e2d\u9700\u8981<\/span>\n <\/strong>\n \n \u6570\u636e\u7684\u771f\u5b9e\u548c\u5f7b\u5e95<\/span>\n <\/strong>\n \n \u3002<\/span>\n <\/strong>\n \u5b83\u5982\u6b64\u5371\u9669\u548c\u8bf1\u4eba\u7684\u6839\u672c\u539f\u56e0\u5728\u4e8e\u5b83\u7684\u7b80\u5355\u548c\u786e\u5b9a\u6027\u3002\u901a\u7528\u8425\u9500\u662f\u6982\u5ff5\u6027\u7684\uff0cLTV\u8425\u9500\u662f\u7279\u5b9a\u7684\u3002\u5efa\u7acb\u4e00\u4e2a\u6709\u5e8f\u53d1\u5c55\u5230100\u4e07\u7528\u6237\u7684\u8ba1\u5212\u8981\u6bd4\u501f\u52a9LTV\u516c\u5f0f\u56f0\u96be\u4e00\u4e2a\u6570\u91cf\u7ea7\u3002<\/span>\n \n <\/p>\n

      \n \u6709\u4e9b\u4eba\u6325\u821e\u7740<\/span>\n LTV<\/span>\n \u6a21\u578b\uff0c\u4eff\u4f5b\u81ea\u5df1\u662f\u62ff\u7740\u5149\u5251\u7684\u5c24\u8fbe\uff0c<\/span>\n “<\/span>\n \u4f60\u770b\u8fd9\u628a\u795e\u5947\u7684\u6b66\u5668\uff0c\u6211\u77e5\u9053\u600e\u4e48\u7528\uff01<\/span>\n ” <\/span>\n \u4e0d\u5e78\u7684\u662f\uff0c<\/span>\n LTV <\/span>\n \u6a21\u578b\u5e76<\/span>\n \u6ca1\u6709\u90a3\u4e48\u795e\u5947\uff0c<\/span>\n \u4e5f<\/span>\n \u6ca1\u6709\u90a3\u4e48\u72ec\u7279\u7684\u7406\u89e3\uff0c\u5b83<\/span>\n \u5e76<\/span>\n \u4e0d\u662f<\/span>\n \u4e00\u628a<\/span>\n \u6b66\u5668\uff0c\u800c<\/span>\n \u53ea\u662f\u4e00\u4e2a<\/span>\n \u5de5\u5177\u3002<\/span>\n \u4f01\u4e1a\u9700\u8981\u4e00\u79cd\u53ef\u6301\u7eed\u7684\u7ade\u4e89\u4f18\u52bf\uff0c\u8fd9\u79cd\u4f18\u52bf\u662f\u72ec\u7acb\u4e8e\u5176\u53ef\u53d8\u7684\u8425\u9500\u6d3b\u52a8\u7684\u3002<\/span>\n \u62ff\u7740\u4e00\u628a\u5c3a\u5b50\u662f\u6253\u4e0d\u8d62\u7684\u3002<\/span>\n <\/p>\n

      \n \n <\/p>\n

      \n \n \n \n \u00a0<\/span>\n *\u4ee5\u4e0a\u5185\u5bb9\u7ffb\u8bd1\u81eahttps:\/\/abovethecrowd.com\/2012\/09\/04\/the-dangerous-seduction-of-the-lifetime-value-ltv-formula\/\uff0c\u5982\u9700\u539f\u6587\u8bf7\u4e0e\u6211\u4eec\u8054\u7cfb\u3002<\/span>\n <\/span>\n <\/em>\n <\/span>\n <\/p>\n

      \n \u6211\u4eec\u662f\u4ee5\u7b2c\u4e00\u6027\u539f\u7406\u7814\u7a76\u4e3a\u57fa\u7840\u7684\u4e13\u4e1a\u673a\u6784,\u6b22\u8fce\u5173\u6ce8\u548c\u7559\u8a00\u3002<\/span>\n <\/p>\n

      \n \u5fae\u4fe1\u53f7: Alexqjl<\/span>\n <\/p>\n <\/section>\n <\/section>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

      \u8bb8\u591a\u6d88\u8d39\u7c7b\u4e92\u8054\u7f51\u4f01\u4e1a\u9ad8\u7ba1\u90fd\u662f \u5ba2\u6237 \u751f\u547d\u5468\u671f\u4ef7\u503c\u6a21\u578b\uff08 LTV \u516c\u5f0f\uff09\u7684\u5fe0\u5b9e\u5b88\u62a4\u8005\uff0c\u5b83\u662f\u5ba2\u6237 \u6536\u76ca \u51c0\u73b0\u503c\u7684\u4f53 […]<\/p>\n","protected":false},"author":1,"featured_media":1706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/blog.cloud500.ai\/index.php?rest_route=\/wp\/v2\/posts\/243"}],"collection":[{"href":"http:\/\/blog.cloud500.ai\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.cloud500.ai\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.cloud500.ai\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.cloud500.ai\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=243"}],"version-history":[{"count":1,"href":"http:\/\/blog.cloud500.ai\/index.php?rest_route=\/wp\/v2\/posts\/243\/revisions"}],"predecessor-version":[{"id":405,"href":"http:\/\/blog.cloud500.ai\/index.php?rest_route=\/wp\/v2\/posts\/243\/revisions\/405"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/blog.cloud500.ai\/index.php?rest_route=\/wp\/v2\/media\/1706"}],"wp:attachment":[{"href":"http:\/\/blog.cloud500.ai\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.cloud500.ai\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=243"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.cloud500.ai\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}